SMEI MISSION 使命

We inspire sales and marketing professionals to attain their highest level of competence by setting a global standard of professional credibility enhanced by relevant knowledge sharing and mutually rewarding peer connections.

通过知识分享和更新、互利互惠关系建立起来的全球性职业标准,从而激发市场营销人才达到最高业务水准!


SMEI VISION 愿景

To be a globally recognized association of sales and marketing professionals whose mandate it is to certify professionals and support them continuously throughout their professional development with educational resources and network access.

成为全球市场营销从业人员职业认证组织并为其提供持续的学习资源和社交平台。


SMEI五大创始理念

1. Professional Identification and Standard 建立专业职业标准

2. Support the Free Enterprise System 支持自由市场经济

3. Continuing Education 终生学习

4. Sharing knowledge 知识共享

5. Assist Students 学员支持